Over 10% penetration in Finland
Zenniz is selling the first production lot mainly to Finland and the deliveries will take place later in the spring. Demand has been so high that at this point Zenniz can ship only a few units to other European countries. Many tennis centres’ initial reaction is that the system must be too expensive for them. They typically expect the price to be around 10 000 euros. When they have heard that it actually costs only a fraction of this, price has not been an issue at all. Then they have wondered: does it really work? In order to understand this, they have travelled to Helsinki where the pilot system has been successfully running since December. The on-court experience has been the best part of the customer journey so far.